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Tutorial

5 Interactive Email Widgets That Boost Revenue

M

Michael Rodriguez

Product Manager

Interactive email widgets are the secret weapon of successful e-commerce brands. Here are the top 5 widgets that consistently drive revenue:

1. Add to Cart Widget

The add-to-cart widget allows customers to add products directly from their email without visiting your website. This reduces friction and can increase conversion rates by up to 30%.

Best Use Cases:

  • Abandoned cart emails
  • Product recommendation emails
  • Flash sale announcements

2. Product Carousel

Showcase multiple products in a swipeable carousel within your email. Users can browse and add items to cart without leaving their inbox.

Best Use Cases:

  • New arrivals
  • Seasonal collections
  • Personalized recommendations

3. Review Collection Widget

Make it easy for customers to leave reviews directly in your email. This can increase review collection rates by 40% or more.

Best Use Cases:

  • Post-purchase follow-ups
  • Product satisfaction surveys
  • Customer feedback campaigns

4. Form Submission Widget

Collect information, run surveys, or gather feedback without redirecting users to external forms.

Best Use Cases:

  • Newsletter signups
  • Customer surveys
  • Event registrations

5. Live Inventory Counter

Create urgency with real-time inventory updates. Show customers how many items are left in stock to drive immediate action.

Best Use Cases:

  • Limited edition products
  • Flash sales
  • Seasonal items

Implementation Tips

When implementing these widgets, remember to:

  • Always provide fallback content for non-AMP email clients
  • Test across different email providers
  • Monitor engagement metrics closely
  • A/B test different widget placements

Start with one widget and expand as you see results. The key is to make the customer journey as smooth as possible.