Case Study: How 1906 Captured 42% More Reviews

1906, a premium wellness brand, was struggling to collect customer reviews. Their traditional email approach required customers to click through to a review page, resulting in low completion rates. Here's how they turned it around.

The Challenge

Before implementing interactive emails, 1906's review collection rate was just 8%. Customers had to: 1. Open the email 2. Click through to the website 3. Navigate to the review page 4. Complete the review form

Each step in this process created friction and opportunities for drop-off.

The Solution

1906 implemented taplo's interactive review widget, allowing customers to leave reviews directly in their email. The widget included:

• Star rating selection
• Text review input
• Photo upload capability
• One-click submission

The Results

Within 30 days of implementation:

• Review collection rate increased by 42% (from 8% to 11.4%)
• Time to review decreased by 60% (from 3 minutes to 72 seconds)
• Customer satisfaction scores improved due to easier feedback process

Key Learnings

1. Reduce Friction: Every click you eliminate increases completion rates 2. Mobile Optimization: Most reviews come from mobile devices—make it easy 3. Timing Matters: Send review requests 3-5 days after delivery for best results 4. Incentivize: Consider offering small rewards for completed reviews

Implementation Timeline

• Week 1: Widget design and development
• Week 2: A/B testing with 10% of customers
• Week 3: Full rollout
• Week 4: Analysis and optimization

The success of this campaign demonstrates the power of interactive emails in removing barriers between customers and desired actions.